A-Z Logo Series: Unveiling the Purity of Simple Letterform Logos
As a designer, I'm a firm believer in the magic of simplicity and its role in capturing a brand's essence. That's why I kicked off the A-Z Logo Series, a fun little project that shines a spotlight on some of the incredible clients and brands I've been lucky to collaborate with over the past decade.
Each logo in this series puts the spotlight on the beauty of simplicity, emphasizing the purity of straightforward letterforms and celebrating timeless design. It all started as 26 individual posts on Instagram, each one paired with a detailed explanation of the logo's story.
With this project, I'm on a mission to spread the message that logos don't need to be overly complicated or spell out a business's entire story. Their main gig is being a way for people to identify your brand – simple as that!
While simplicity may not be my inherent strength, I'm all about crafting logo marks that anyone can understand and read. I reckon simplicity is all about carefully refining and tidying up the design, tackling those tricky bits along the way.
The goal? To create logos that can stand the test of time, look great no matter how big or small, have their own unique style, work whether they're in colour or plain black and white – the whole package!
But here's the cool part: This mini-project isn't just a showcase of my design chops. It's a way for me to show potential clients, like you, my thinking process, design approach, and how I can help your business.
I want you to see how my designs can make a real impact in the creative world and beyond. So, as you dive into the A-Z Logo Series, you'll get a peek into my creative mind, my design journey, and the heaps of care I pour into each project. I hope it gets your creative juices flowing and inspires not just potential clients but the whole creative community out there.
