Brand Naming

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Brand Naming

Your Brand's Identity Starts with the Right Name

At Design by Ching, we understand that a brand's name is more than just words; it's the cornerstone of its identity, the first touchpoint with its audience, and the foundation upon which it builds trust and recognition. Our Brand Naming Services are dedicated to finding the perfect name that encapsulates your brand's essence and resonates with your audience.

W H A T W E D O

Naming & Strategy

Final Company/Business Brand Name: Present the chosen brand name with a compelling rationale, taking into consideration global linguistic issues, legal constraints, the brand’s target market profiling, etc.

Brand Naming Mood Board: Create a document that showcases the brand name options, their meanings, and how they align with the brand's vision.

Competitor Analysis: Conduct preliminary research on overall industry trends, competitors' brand names, and how they position themselves in the market.

Name Screening: Perform preliminary trademark screening, domain availability screening, and social media availability/options screening. (Please note that comprehensive searches should be conducted by the client.)

Initial Design-centred brand discovery (2 hours): assist with domain search, trademark registration advice, and social media username selection, etc. ensuring a strong online presence and brand protection.

“Contact us today to explore how our Brand Naming Services can help you find the perfect name that captures your brand's spirit and sets you on a path to recognition and success. Let's create a name that leaves a lasting imprint in the hearts and minds of your audience.”

Mike Ching - Partner & Chief Creative Officer