Our Design Takes a Ride Across the Country!

We're thrilled to unveil the new logo celebrating 15 years of Na kole dětem (Translated: On Bike for Children) supporting children with cancer. This symbol represents hope, resilience, and the power of community in facing this challenge. Join us for the 15th annual Na kole dětem cycle tour - a 1,182-km journey across 60 cities and 374 towns and villages.

Website: www.nakoledetem.cz | Cycletour2024

The Power of 15: The centerpiece of the logo is the number "15," cleverly transformed into a continuous path. This signifies the remarkable 15-year journey of Na kole dětem, filled with miles biked, challenges overcome, and countless lives touched.

We're incredibly proud to see our design for Na kole dětem's 15th anniversary worn by a sea of cyclists, gathering in the heart of the Czech Republic Parliament! Witnessing this logo stand out in such a prestigious setting is a true testament to the organization's incredible journey.

We're thrilled to see our design for Na kole dětem's 15th anniversary immortalized in a truly unique way – engraved into a majestic bell! Seeing it take center stage adds a whole new dimension to the experience.

Design by Ching is proud to be a part of Na kole dětem's story and to have created a logo that reflects their dedication and inspires hope for the future.

This dramatic photo captures a powerful moment as cyclists, led by the legendary Josef Zimovčák, make their triumphant entrance into the city. A sea of jerseys emblazoned with the 15th-anniversary logo of Na kole dětem creates a visual wave of solidarity and support.

This image offers an intimate view of our logo, prominently displayed on a cycle tour van.

Dominating the poster is the 15 logo, transformed into an open-ended path. Its bold lines and vibrant colours instantly capture the viewer's attention. Digital image example from the style guide

15 Years Strong! Our powerful logo adorns the jerseys of Na kole dětem cyclists, symbolizing 15 years of pedalling hope for children with cancer. Join the fight and #SupportNaKoleDetem! #15Years #ChildhoodCancerAwareness

About Na kole dětem

The Josef Zimovčák foundation fund for the support of oncologically ill children was established in 2010 as a benefit part of the Na kole dětem sports project. Through targeted activities, they try to expand the possibilities of solidarity, much-needed financial help and support for children in the fight against an insidious disease. Its activities are primarily focused on sports activities and provision of rehabilitation stays that make it easier for children and their parents to overcome the trauma caused by a serious illness. It closely cooperates with the civic association Haima Praha, Haima Ostrava, Šance Olomouc, solar ray Praha and the foundation fund Krtek, which Josef have been working with at children's oncology clinics for many years.

"We who are lucky to be healthy must help those who are less healthy."

Mike Ching

For nearly two decades, Mike has led teams in creating successful 360° campaigns, brand identities, and design systems. He's a design thinking champion, passionate about crafting user experiences and consumer packaging that drive results for clients.

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